Considering the statements made during today's (14/02/2025) livestream, it is clear that the Brazilian market has enormous potential for VRChat's growth. Here are some points that justify this investment:
1) Growth of the Brazilian Community:
Brazil has an active and growing community of VRChat users, with thousands of players connecting daily despite the latency and challenges caused by distant servers. A local server would improve the experience for these players, making it smoother and more accessible.
2) Improvement of the User Experience:
Latency and high ping are common problems for Brazilian players in VRChat, with the
average over 190ms. This directly impacts the quality of social interactions and content creation within the game. Players face difficulties in interacting quickly and naturally, as well as in playing games in worlds and interacting with others in real-time. Implementing a server in Brazil would reduce these issues, allowing for a more enjoyable and efficient experience.
3) Opportunities for Local Partnerships:
With a server in Brazil, VRChat would have an easier time establishing partnerships with local influencers and companies, expanding its reach. Additionally, the platform could organize events and experiences that are more relevant to the Brazilian audience, creating an engagement cycle that benefits both the platform and players.
4) Regionalizing VRC+ Pricing:
A very effective way to further attract Brazilian users would be to regionalize the pricing for VRC+. Aligning the subscription costs with the local purchasing power would make it more accessible for a larger portion of the Brazilian market. This could encourage more users to subscribe to VRC+, enhancing the overall experience and expanding the platform's reach in the region.
The implementation of this infrastructure, alongside the regionalization of VRC+ pricing, would bring positive results both for the company and the community, ensuring a stronger presence in a market with enormous potential.