Sometimes it's really nice to know your audience without extra help of professional researchers on your team, and it would be quite useful for the developers, as well as other community members, to know how many people prefer VR over desktop, what's their reaction to the new features, their age, preferred language, etc.

In this case, I suggest providing users with the ability to take part in occasional surveys in the loading screen menu. Overall, especially from my perspective, it may be a nice tool for minor PR and communication, as well as asking users what features they're currently looking forward to the most, but it's also a great way to collect and share information with the community, which, again, could work as a PR thing in a way.