many groups here have started from small or big worlds that gave every user joining a link to each group, we have many examples in the discord, Furry Hideout, Cuddle, The Synapse and many more

explanation

what if you could link the group to the home world of the group? imagine if you could find the home world of the group right in the page of the group, it would be way easier to meet other members too.

why

sometimes the creator of a group doesn't want their nickname to be shown publicly so that everyone can spam them with friend requests or sometimes the nickname is impossible to type with a normal keyboard, or sometimes the world was published by someone else or maybe the group just wants to support a world or to show where most of the community came from, in any case if the members can find the home world of the group they will go there and feeling that they are part of it all they will feel at home, so this gives a sense of belonging to those who are part of the group.

or even

maybe you joined a group for the banner, and then you find out that the group had a whole world behind!