Price localization is a powerful tool widely used by many companies. This strategy adapts pricing for different countries or regions, taking into account local economic conditions and users' purchasing power.

This way, the product gets a fair value for consumers in each country, ensuring accessibility. It benefits a lot of users who want to subscribe to VRChat+ but can't afford the $10 monthly fee.

As a result, with more VRChat+ subscriptions, the company’s revenue and profit would increase significantly more than if the price wasn’t localized.

Localization benefits both sides.

Here are some examples of the benefits of having localized pricing:

https://poeditor.com/blog/what-is-price-localization/#:~:text=Benefits%20of%20localizing%20pricing&text=Adjusting%20your%20prices%20to%20local,increased%20sales%20and%20market%20share.

And here are some examples of apps and games with localized prices in various countries:

GTA: https://steamdb.info/app/271590/

Discord: https://pumble.com/discord-pricing

Disney+: https://www.androidauthority.com/disney-plus-cost-around-the-world-3412684/

More community feedback on this or similar topics:

Localize your game. Localize your prices.